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Le Pain Quotidien Introduces Le Botaniste

Le Pain Quotidien Introduces Le Botaniste


Botanical-based, apothecary-inspired restaurant opens today in New York City

The menu at Le Botaniste is 100 percent organic and entirely botanical.

Le Pain Quotidien fans, meet Le Botaniste. Its intention? To further organic, plant-based eating in New York City.

To that end, the menu is 100 percent organic and entirely botanical, meaning there are no animal products used on-site. The restaurant itself evokes the feeling of a modern apothecary, featuring details such as glass tincture bottles and white lab coats, implying the health benefits of mindful eating in a visual way. The seasonally changing menu at Le Botaniste features chef-designed ‘prescriptions.’ Highlights include the Tibetan Mama Rice Bowl, “a savory combination of brown rice, peanut curry sauce, steamed greens and spicy kimchi,” and a Dirty Noodle Soup, “with velvety tofu, steamed leeks, garlic and spicy ginger.”

Le Botaniste also encourages diners to design their own hot or cold entrées from the bases, spreads, and toppings available at the restaurant. Vincent Herbert, Le Pain Quotidien’s Global CEO, says, “Thanks to the creative direction of Alain Coumont, LPQ has always been at the forefront of culinary culture - adapting to dietary needs, with a mindful consideration of what’s best for the environment. Botaniste offers an opportunity to continue with these enduring initiatives - making the daring decisions that have bolstered the success of our brand.”


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


Le Bontaniste promotes food as medicine

Food as medicine might not be the easiest pill to swallow marketing-wise. But the team behind bakery-cafe chain Le Pain Quotidien has found a good way to make it more than palatable. Belgium-based founder Alain Coumont introduced the fast-casual plant-based restaurant concept Le Botaniste in Ghent, Belgium, last September. A New York City branch followed in February. The mission: to serve organic, sustainable, healthy food without being preachy—wine bar included. “We are focusing on a back-to-basics approach to food that is about the purity of the products,” managing director Laurent Francois says.

Garden Growth

Location: The New York City location is a former Le Pain Quotidien unit, set on a primarily residential swath of Manhattan’s Upper East Side.
Footprint: 1,000 square feet 59 seats
Sample prices: Cold bowls $6.95 or $8.95 hot bowls $14

One takeaway

Staff, known as “vegetable warriors,” wear lab coats to reinforce the apothecary theme.


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