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POW ‘Energy Water’ Is a Sparkling Alternative to Energy Drinks

POW ‘Energy Water’ Is a Sparkling Alternative to Energy Drinks


This new energy water is launching in the UK

Former energy drink executives have created an energy water, an alternative to energy drinks.

The Powerful Water Company is launching POW, a new type of beverage that its creators describe as an “energy water.” Developed by marketers from Red Bull and Monster Energy and former Ocean Spray executive Ed Woolner, this sparkling water is a low-calorie, low-sugar alternative to energy drinks.

According to a press release, POW contains all-natural ingredients and comes in three flavors: coconut and lime, cranberry and apple, and citrus and zest. There is no confirmed date of when the energy waters, but the first rounds are slated to hit stores this August.

Woolner said that there was a need for a healthy energy drink — most of them contain an excessive amount of sugar. “Existing energy drinks are still high in sugar and artificial ingredients, so I wanted to create a product to fill the gap for a healthier energy drink that is cool, credible, and made from natural ingredients,” Woolner said.

The energy water is intended to appeal to health-conscious 18 to 30 year olds.

POW will only be available at Waitrose stores in the U.K. for now, but will expand to other stores in the U.K. and Ireland and potentially other countries.


Complete Guide to Keto Drinks & Beverages

Drinks tend to be the sneakiest sources of calories and sugar in our diets. Fruit juices (including freshly pressed juice), sodas, and even your favorite specialty coffee drink are all filled with so much sugar that they increase your likelihood of gaining fat while making it difficult for your body to get into ketosis.

With all of the confusing marketing terms like “low-carb,” “low-sugar,” “natural,” etc. it is hard to tell what drinks are actually keto-friendly and what drinks are just made to capitalize off of current market trends. For this reason, we decided to put together a definitive guide to what keto friendly energy drinks and beverages you can consume and what drinks you should avoid on the ketogenic diet.


Sleeves for UK’s first natural energy water

Leading packaging manufacturer, Clondalkin Flexible Packaging Bury (formerly Chadwicks), has produced the sleeves for a new range of water from the Powerful Water Company.

POW Energy Water brings the qualities of water to the energy drink category. Made with natural ingredients POW is a low sugar, low calorie sparkling fruit flavoured energy water. It is the first natural energy water to be launched in the UK and Ireland.

Clondalkin has produced three variants of the sleeve for three different flavours: cranberry and apple, coconut and lime and citrus and zest.

Ken Dunlop, sales manager for Clondalkin Flexible Packaging Bury, commented: “It’s always exciting to be involved in a new product launch. The sleeve design is simple, yet striking and complements the product inside.”

Founder Ed Woolner from The Powerful Water Company said: “This was a new product for us so the packaging was really important. We’ve been very pleased with the overall service received from Clondalkin Bury and hope to be putting more orders their way very soon. We have exciting plans in 2016, launching in Sainsbury’s, Boots and Spar, and Clondalkin are a great partner to help us grow the business.”


These Are The Best And Worst Beverages You Can Drink To Stay Hydrated

Staying hydrated is one of the simplest things you can do to keep your body healthy, but we get it: It's hard to remember to drink as much as you should. Water can get boring after a while, and maybe you want something with flavor to pair with a certain meal. Either way, hydration is important for regulating body functions, improving sleep, and keeping your immune system strong. We connected with Kimberly Arnold, licensed Dietitian Nutritionist and owner of Enlitened Nutrition for her insight on the best hydrating drinks&mdashand the least hydrating ones, too.

Best Drinks For Hydration

Water

This one is a no brainer. Water (both still and sparkling!) is the easiest way to stay hydrated on a day to day basis. It's calorie-free, more readily available, and super refreshing on hot days. Our bodies are also made up of about 60 percent water, as Arnold pointed out, so it's important we are constantly putting more into our body. "On any given day, we lose about eight to 12 cups of water through sweat, breath, and urine. Aiming for half your body weight (in pounds) in ounces of water every day, will keep your mind and body working optimally," she said. Pro tip: If you don't love the taste of plain water all the time, mix it up with fresh fruit slices or frozen juice ice cubes.

Sports Drinks

Sports drinks like Gatorade are good for rehydrating, but only under specific circumstances. Arnold said these drinks are only really helpful after you've worked out or done any other high intensity activity. "When we sweat, we lose both water and electrolytes. Many people assume that these recovery drinks are healthy or even essential because they provide these electrolytes," she said. "In most circumstances, these drinks are only needed after moderate to high intensity workouts that have lasted over an hour or with excessive sweating." Arnold also suggests really reading the labels before you choose a sports drink because there can be tons of artificial colors, sweeteners, and excess sugar depending on the product.

Tea or Coffee

If you want a caffeine boost that doesn't totally dehydrate you, go with tea or coffee instead of an energy drink. Many energy drinks have way more caffeine from both natural and artificial ingredients than the recommended daily intake. "Energy drinks can be deceiving and may contain excessive amounts of caffeine, often alongside herbal stimulants, sugar, sodium and artificial ingredient," Arnold explained. "In healthy adults, 400 mg caffeine per day or less is generally considered safe if consumed over the course of a day. Some energy drinks can contain close to that in one bottle." Tea and coffee are also good options because you can dilute tea with water and add milk or your preferred sweetener to your coffee yourself rather than guessing what you're getting from a label.

Worst Drinks For Hydration

Energy Drinks

Energy drinks pack way more sugar and unwanted ingredients than you may think. That's why Arnold suggests sticking with coffee or tea if you really need that extra boost. Energy drinks are also a bad choice for children and adolescents because of the caffeine content. Whenever you're looking for a caffeinated drink, "Be sure to look at the serving size and count all sources of caffeine towards your total," Arnold said.

Alcohol

This should seem like a given, but it's an important one, nonetheless! Any alcoholic beverage like beer, wine, or liquor, and especially anything with over 10 percent ABV will be dehydrating. This is why if you're drinking and it's hot out, you should definitely take that one water per drink ratio seriously. It'll keep you hydrated while keeping you buzzed and lessen your chances of a nasty hangover.

Hot Cocoa

Sure, you may not be gravitating toward hot beverages in the summer, but in case you were thinking about it, hot cocoa isn't a great choice for hydration purposes. It's thick in consistency and packed with sugar making it more of a dessert than a hydration beverage. This also goes for other fancy drinks like pumpkin spice lattes and secret menu Starbucks Frapps. Drinks like that are great for Instagram pics and satisfying your sweet tooth, but make sure you're drinking a lot of water throughout the day, too.


The time is POW: Can a low calorie, low sugar sparkling water establish itself as a healthier energy drink?

Flavoured water and energy drinks aren’t always as nutritious as people think, a concern a new low sugar, low calorie energy water hopes to distance itself from with a brand push to establish itself as a natural alternative to existing energy drinks.

Powerful Water Company claims its POW drink’s recipe for low sugar, low calorie energy is the first of its kind in the UK. Arriving at a time when soft drinks are adapting to consumer demand for healthier and more premium brands, POW is positioning itself as the best of both water and energy drink categories.

Three flavours – coconut & lime, citrus & zest and cranberry and apple – use ingredients that purport to give drinkers the rehydrating qualities of water and the functionality qualities of energy drinks. Each 440ml bottle contains 60 calories, roughly the equivalent of those found in a single, small green apple.

Armed with these health claims, POW is going after young adults aged 20 to 35 years old. It’s a group not short of suitors from the drinks industry but the brand’s owners believe there’s an untapped niche when it comes to offering an energy drink that doesn’t contain high amounts of sugar.

A marketing campaign later this year will look to build the brand as this healthier alternative, promoting empowerment, freedom and positive energy via a the #POWtothepeople initiative to turn inspirational projects into a reality. Each month POW will award £1000 to an independent project that makes a positive difference to people or the community. The project must fit into one or more of the following criteria water sports, outside adventure, creative art and design or community projects.

Ed Woolner, POW founder and former commercial executive at Monster Energy, Capri Sun and Ocean Spray, said: Existing energy drinks are still high in sugar and artificial ingredients so I wanted to create a product to fill the gap for a healthier energy drink that is cool, credible and made from natural ingredients. We talked to a lot of young adults whilst researching the POW concept and there is a clear gap in the market for a natural alternative to existing energy drinks, young adults are looking for positive energy. Our vision is POW will become the number one choice of functional drinks for health-conscious young adults.”

Part of the brand’s development will hinge on a sampling drive this summer to get the drink in the hands of 18,000 consumers. Fans can also request a free sample of the product via the website to trial

The drink is available in Waitrose from this month, while it could come to Blackmore Spar stores later this month. Distribution is handled by Refresco Garber in the UK and C&C Gleesons in Ireland.

POW’s launch, if successful, could thrive at a time when health experts and parts of the media are calling the sugar content of flavoured water into question. Some flavoured waters are loaded with more sugar than fizzy drinks, while others are filled with artificial sweeteners. While critics have challenged the sincerity of flavoured drinks that label themselves as healthier alternatives, it appears that most customers are not perturbed (yet) by these concerns. Supermarket sales of flavoured water jumped 17 per cent in the year to January compared to 11 per cent jump in fizzy water sales over the same period, according to Kantar.


Sparkling Ice Flavors

Now, with all of that stuff out of the way, lets talk about the actual beverage itself and the taste.

I am not a fan of diet pop in any way, shape, or form. I think the artificial sweeteners taste gross, I think they leave a weird after taste, and I’m just generally not a fan of them… never have been. I don’t even like the “zero” versions of things they came out with recently. When it comes to sweetening my drinks, I prefer real sugar, and if necessary, good old fashioned high fructose corn syrup in my pop. So when Sparkling Ice said they wanted to send me some of their drinks to sample, I immediately thought I wouldn’t like them, due to the fact that they use similar sweeteners to diet pop.

I was wrong… for most of the flavors anyways.

For one, due to the sweetness of Sparkling Ice, I was able to drink an entire bottle of it without gagging, which is more than I can say about LaCroix. I don’t know, I think I’m just conditioned to expect sweetness when drinking something with carbonation like that…

As I mentioned above, we were sent six of the 12 flavors to try out and out of all of them, only one of them was gross enough for me to just pour down the drain. I’ll let you guess which one that was.

The six flavors that were sent to us were: Pomegranate Blueberry, Strawberry Lemonade, Pink Grapefruit, Orange Mango, Ginger Lime and Lemon Lime.

My favorites of the flavors were definitely the Pomegranate Blueberry, Strawberry Lemonade and Orange Mango. Those all have flavors that I enjoy normally, and the combinations are both delicious and refreshing.

To a lesser degree, the Pink Grapefruit and Lemon Lime were tolerable, but probably not a flavor that I would choose had I been paying for them myself.

And, if couldn’t guess already, the Ginger Lime ended up down the drain. It was pretty disgusting and not something I would recommend to anyone, unless of course you’re a huge fan of ginger… which I am not. My wife, who seemingly loves everything, didn’t even really care for this flavor. So I definitely can’t recommend it.


About Power Energy Water

Power Energy Water was Founded in 2014 by a surfer named Ed Woolner, and his co-founder, who has 15 years in the drink industry.

This experience would serve to be instrumental in the later creation of Power Energy Water.

The founders wanted a drink that “…tasted great, used natural ingredients and gave me an energy lift”. So they set out to create just that.

And just like that, Power Energy Water was born.

But wait, this isn’t just another water company. No, my friend, this is a whole different monster. Other water companies take regular ol’ water and give them a cute name.

This name is used to compel you the customer into buying this water thinking there was something special about it. Only to realize it’s just plain ‘ol water.

What makes Power Energy Water different is it combines hydration and energy by synthesizing all-natural ingredients. It does this while also making the water take absolutely delicious.

Drinks And Flavors

Power Energy Water currently has only 3 different flavors to choose from. I’m sure they’ll add more to the catalog eventually, but for now customers can choose from Citrus & Zest, Coconut & Lime, Cranberry & Apple.

Each drink combines water with natural caffeine from gurana and natural sweetness from frut. It’s does all of this while staying away from added sugar and artificial flavorings.

The process of making these drinks begin with taking sparkling water, combining it with guarana, ginseng root and vitamin B. The stevia is extracted from fruit and added next, along with mineral salts, which have tons of health benefits.

Each bottle is made from bio-degradable materials to help the planet go green. This is also something that makes this company different from other water companies that place there product in plastic that pollutes our environment.

These waters are slowly gaining popularity amongst people who care about the environment and their health, and I can certainly see why.

Benefits Of Power Energy Water Review

Now the benefits to bad had with this water aren’t awe-inspiring. You just can’t expect but so much from enhanced water. But drinking this beverage is way better than consume soda or even regular bottled water for that matter.

Stimulating Effects From Guarna: Guarna is a substance made from seeds of a Brazilian shrub which has been used as a tonic or stimulant. Guarna contains pretty high levels of caffeine, which is a great thing if what you lack is energy.

This ingredient in POW water is what allows it to improve physics endurance, prevent fatigue, and improve focus.

Supports Metabolism through B Vitamins- B vitamins are needed to keep our body running efficiently. Their main function is to convert the carbohydrates and fats we eat into fuel for our energy stores, which is important for exercise.

Hydration- Electrolytes included in Power Energy Water partitions water and nutrients to parts of the body that needs it.

Stimulating Effects of Ginseng- Ginseng has been shown to do many things in the body such as increases energy, lower blood sugar, reduce stress, aid relaxation, and even treat diabetes.

This ingredient, along with the Guarna, makes for a potent energy boost provided by Power Energy Water.

Benefits of Minerals- There’s been a ton of research showing the benefits of Magnesium, Potassium, and calcium. Let’s just say you need these in your body.

Benefits of Stevia– Stevia is 150 times sweeter than regular sugar, and it also has no calories. This added to Power Energy Water makes for a tasty, yet healthy beverage.

You see, this drink is next-level. Who would’ve thought all this could be gained from merely drinking water?

Power Energy Water Review Summary

So we have here a water that can give you energy, increase your focus, hydrate you, and improve your workout performance.

Sounds like a good deal to me.

I mean, you can continue drinking plain water from your local grocery store if you want to. I promise I won’t judge your poor decision-making skills.

Me? I’ll be over here consuming Power Energy Water.

Don’t say I didn’t warn you when you see me running lapse around you at the gym while chugging this delicious performance enhancer.


How To Give Up Soda And Energy Drinks

That was something that was on my mind for years! I wondered if I could do it.

For all of my life, I have loved soda, or pop as we called it. I would drink that stuff morning noon and night. The fizz of the carbonation was fun. I also craved the flavor. Drinking it with pizza, Yes! I even loved it if the soda was warm.

So why did I give it up? Knowing how to give up soda and energy drinks was not a part of my skill set. I was kinda sorta addicted to the stuff. But I succeeded and am going to tell you how I did it. I’ll share some alternative ideas even though I think most of them are just a lame temporary crutch that lures you back into the habit.

How To Give Up Soda

Yep, I said habit. Soda and Energy drinks are made to make you want more and more. I am certain there is a ton of research on the benefits of giving up soda and energy drinks. I’m not going to share that here. You and I both know there are incredible, otherwise, we could quit forever and never go back. It would be easy right?

I used to buy twelve to fifteen 2-liter bottles of Diet Mountain Dew each time I hit the grocery store. I would often fill up a drinking bottle with a built-in straw and sipped on the green stuff throughout the day, refilling the bottle many many times!

One day I looked at the straw and saw it just caked with green globs of who knows what. I began to wonder what soda was doing to my insides. I am guessing my insides weren’t gunked up with green blobs from Mountain Dew, but who knows? It got me thinking anyway.

Is it safe to drink so much soda?

How come I haven’t bought stock in the company that makes Mountain Dew?

Give Up Soda Once And For All

I made a decision to give up soda and energy drinks. Well… that’s not totally true. I still wanted the energy. I like caffeine and still do! So I just wanted to give up the carbonated sugar water. I’ll tell you about the caffeine later.

Here’s the deal. I knew that I would totally fail on this if I were to try and wean myself off slowly. I found seltzer water to be a possible option, but at the time it tasted like watered-down soda. Gross! Since then, I have changed my thoughts on seltzer water. More on that later.

If giving up soda was going to happen, I needed to go cold turkey. And I don’t mean for just a short amount of time. I mean, totally done with it. To focus on a whole new path and commit to it.

That’s what I did. I switched to water. Ok, caffeinated water. Crazy that stuff exists. But I switched. And it was hard at first. I mean, I tried talking myself out of it several times. It was easier than when I gave up cigarettes, but it was still a challenge. I needed to commit to a few things.

I started with 21 days. Midway through those 3 weeks I knew I needed to stop soda and energy drinks forever. And once I made that decision, I began to pride myself for not being a soda drinker. I tried to wear it like a geeky badge of honor. As if that is what all the cool kids do. But mainly that was to keep my mind from trying to rationalize having “just one sip” or “just one can…diet is ok.” Tell me you haven’t tried to convince yourself of the “diet version” rationalization. That was like me telling myself Marlboro Lights were healthier than Marlboro Reds.

Nope. Cold turkey is the way to go if you want to give it up. Now, if you are one of those people who successfully weaned yourself off, I’d love to hear from you and hear how you did it! I have not met many who slowly gave up soda and energy drinks.

Give Up Soda Alternatives

For the rest of us, cold turkey it is and commit to an alternative such as:

  • Infused Water – using one of these recipes
  • Seltzer Water – add in some fruit!
  • Regular Water
  • Teas
  • Coffee
  • Kombucha

A recent discovery and purchase I made is making your own sparkling (carbonated) beverages at home! I feel like I hit the jackpot on this device as I no longer have a bunch of La Croix cans to fill up the recycle bin. I plan to do a review on this device, but for now, just know that the Drinkmate Soda Maker is incredible. Not only does it carbonate the water you put into it. It will carbonate many other beverages to such as wine (think wine spritzer or sparkling wine), juice and even coffee, which I still need to try. Check out the Drinkmate Soda Maker here.

Some of the links on this page are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need or want them.

I know that giving up soda and energy drinks is not easy. And the alternatives above won’t initially cut it when you are craving that fizzy, sweet goodness. Just know you are more powerful than you think. Commit for 3 weeks with the expectation you will give it up for life. If that scares you or has you in a panic a bit, then know you probably have some form of addiction to the stuff. Even more reason to give it up!

Life is filled with fun challenges! You can do hard things!

Best wishes my friend!
Here’s To Your Health – It’s Never Too Late

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Drink These in Moderation

  1. *While fruit juice isn’t a great choice for hydration, it can be helpful for treating low blood sugar (hypoglycemia) since it can quickly raise blood sugar.
  2. Milk: Milk is a great source of nutrients like protein, calcium, and vitamin D, which are important to promote bone strength. But milk also contains calories, carbohydrates, and sometimes saturated fat. Choose low- or nonfat milk without added flavor or sugar. If you prefer non-dairy milks, like soy or almond, look for unsweetened varieties. The recommended serving size for milk is 8 ounces—this contains 12 grams of carb, about 100 calories, and about a third of the calcium you need in a day.

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I just love the Yerbae Drinks. It's a caffeine drink that does no harm with added nasty ingredients! Since I don't drink coffee, it's a great drink in the morning!

These are so tasty, I switched over to sparkling water a white ago but was still drinking expensive high sugar energy drinks. These are a great alternative.

This stuff is amazing. Great flavor and it doesn't upset my stomach in the morning like coffee, energy drink, 5 hour energy, etc would. 10/10 would recommend!

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Our Ingredients

Ever wonder where the caffeine in energy drinks comes from? Most of the time, it’s a chemical that’s been synthetically produced in labs. Not ours! Yerbaé enhances your sparkling water experience with our signature blend of plant power for a big boost of natural caffeine.

White Tea Extract

Yerbaé contains white tea extract which is filled with balancing properties that allow you to stay alert while improving your health. Consumption of this plant has been widely used to detox the body and protect against the effects of aging. While being highly anti-inflammatory, white tea extract is sure to boost your immune system, keeping you ready for your fast-paced day.

Yerba Mate

Packed with vitamins and minerals, yerba mate is a South American herb with health benefits that are changing the way we energize. Yerbae's yerba mate combines fresh and earthy blends of loose leaf tea to create a brew exceeding the strength of coffee and black tea, without the jitters.

Our Ingredients

Ever wonder where the caffeine in energy drinks comes from? Most of the time, it’s a chemical that’s been synthetically produced in labs. Not ours! Yerbaé enhances your sparkling water experience with our signature blend of plant power for a big boost of natural caffeine.

White Tea Extract

Yerbaé contains white tea extract which is filled with balancing properties that allow you to stay alert while improving your health. Consumption of this plant has been widely used to detox the body and protect against the effects of aging. While being highly anti-inflammatory, white tea extract is sure to boost your immune system, keeping you ready for your fast-paced day.

Yerba Mate

Packed with vitamins and minerals, yerba mate is a South American herb with health benefits that are changing the way we energize. Yerbae's yerba mate combines fresh and earthy blends of loose leaf tea to create a brew exceeding the strength of coffee and black tea, without the jitters.