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Prototype for Green Fiber Bottle Unveiled

Prototype for Green Fiber Bottle Unveiled


Carlsberg’s Green Fiber Bottle made its debut at the Sustainable Brands 2016 conference in Copenhagen

This beer bottle is made from sustainably sourced wood fiber.

Carlsberg, a German-style brewing company, unveiled the prototype for its Green Fiber Bottle, developed in partnership with Danish packaging company EcoXpac, at the Sustainable Brands 2016 conference in Copenhagen last week, Beverage Daily reported.

The company called it a “milestone” breakthrough for the “ambitious” three-year project.

Simon Boas Hoffmeyer, sustainability director at Carlsberg, said the company hopes to commercialize the bottle in 2018. However, the company still faces challenges, including the “development of the impulse drying technology that will be the cornerstone in creating a wood-fiber mold, fully biodegradable cap, coatings, inks, and binders.”

“[W]e have high hopes for the bottle, and believe it can bring new and interesting consumption experiences to our consumers, and help us to reduce our reliance on fossil fuels by using a renewable primary raw material for the bottles,” Hoffmeyer said.

The fibers used for the bottle will come from trees that are replanted at the same rate at which they are harvested.


Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

Are Paper Bottles Sustainable and Practical?

PlasticsToday

Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.

Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.

A historical sampling of Packaging Digest features uncovered a mix of the new and old among these paper bottle citations across various markets from spirits to beer to detergent starting in 2015 and extending through last month the links appear at the end of this report.

In light of the news that Diageo, the parent company of the Johnnie Walker brand, will package the spirits brand in 100% plastic-free bottles starting in 2021 (see Paper Bottle Coming Soon to a Liquor Store Near You, published August 2020), Lux Research released this commentary: "Diageo has formed a [joint venture] called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves."

The writer is market analyst and Lux Research Associate Drishti Masand, who responds to our questions about paper bottles in this exclusive interview.

Carlsberg Brewing

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