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These 3 Pans Top Amazon's Best of Prime List for 2018

These 3 Pans Top Amazon's Best of Prime List for 2018


Amazon Prime members are definitely in the know when it comes to buying cookware.

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

Amazon recently revealed their “Best of Prime 2018” list, which revealed what Prime members bought—and enjoyed most—in the last year. Interestingly enough, three pieces of cookware topped their list.

We can’t say we’re too surprised to see these brand names on their list—after all, they’re some of our favorites, too. But if you’re in the market for some new cookware this holiday season, it may be worth it to jump on the bandwagon and buy one of these brands. Here’s what Prime members are loving.

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Lodge 10.25-Inch Pre-Seasoned Cast Iron Skillet

Photo courtesy of Williams Sonoma.

Cast iron skillets are kitchen workhorses, and this one with over 11,000 5-star reviews is no exception. Unlike some “faux-seasoned” skillets on the market, this one is seasoned in 100% vegetable oil (read: no weird chemicals or synthetic coatings). It’ll help you cook everything from steak, to cornbread, to skillet cookie cakes for years to come—and it’ll only get better with time.

T-fal 5-Quart Saute Pan Jumbo Cooker with Lid

There’s a reason this jumbo cooker is a popular item on wedding registries—the nonstick pan allows you to cook family-size meals on the stovetop or in the oven (it’s oven-safe up to 350 degrees). It’s also dishwasher safe and has a lifetime warranty.

Calphalon Set of 10-Inch and 12-Inch Contemporary Hard-Anodized Aluminum Nonstick Cookware

This set of two nonstick, anodized pans are dishwasher-safe, oven safe up to 450 degrees, and have a lifetime warranty. The smaller size is perfect for making omelettes, while the larger size can easily fit your favorite protein or sautée your favorite stir fry.


10 Best Amazon Prime Movies Released In 2020, According To Rotten Tomatoes

Amazon Prime released a handful of original films during 2020. Some of them received widespread acclaim and have great ratings on Rotten Tomatoes.

Like pretty much every other major streaming service these days, Amazon Prime got into the world of original content. That includes movies to go along with their hit shows like The Expanse, The Boys, and The Marvelous Mrs. Maisel. Some weren't actually made by Amazon Studios but acquired by them over time.

2020 saw Amazon Prime release a slew of these movies to mostly strong reviews. A few were actually made in 2018 or 2019 but only saw their first major release on the streaming service. To ensure that the best of the bunch is featured here, only films with at least 50 official reviews on Rotten Tomatoes were considered.


Invincible

Amazon's animated adaptation of Robert Kirkman's superhero comic series isn't for the faint of heart. Sure, it may not be a live-action production like The Boys, but Invincible is full of blood, gore, violence and other adult content.

Invincible tells the story of Mark Grayson (Steven Yeun), a seemingly normal teenager - expect for the fact that his dad Nolan (J.K. Simmons) is the world's most powerful superhero. Soon after his 17th birthday, Mark develops abilities of his own and begins to train under his father's tutelage. It isn't long, though, before Mark realizes that his dad's legacy isn't what it appears to be.

It's a slow burn to begin with. Well, apart from a specific scene in episode 1 that shocked viewers who haven't read the comics before. Its subversion of superhero tropes, emotional story beats, and ensemble cast will keep your attention until things really start to pick up from episode 4 - by which point you should be fully hooked.

Two more seasons have been greenlit, too, so there'll be more Invincible content to enjoy soon.

Seasons on Amazon Prime Video: 1


3 Reasons Amazon Is The World's Best Business

Why do some smaller companies grow faster than big ones? After all, big companies have more capital, talent and customers. The big companies ought to be able to use those resources to maintain their lead.

But with the notable exception of Amazon — whose stock hit an all-time high after it announced its earnings on February 1 — many big companies, especially ones with famous names like GE and IBM, struggle to keep growing.

Before getting into why Amazon is different, let's look at its phenomenal results. Amazon — which for years has been growing at over 20% a year — is not slowing down. Instead, its growth rate is accelerating.

Its fourth-quarter revenue surged 38% to $60.5 billion, which beat analysts’ expectations of $59.83 billion. Amazon's profit more than doubled to $1.9 billion — a figure that included a $789 million tax benefit, according to the Wall Street Journal.

Amazon expects to keep growing in the current quarter, forecasting first-quarter sales between $47.75 billion and $50.75 billion, which would be up between 34% and 42%, respectively.

Amazon projects first-quarter operating income between $300 million and $1 billion. In 2017's first quarter, it reported $1 billion in operating income, according to the Journal.

Here are the three reasons I think Amazon is the world's best business.

1. It has a sustainable competitive advantage

Competitive advantage is measured by market share leadership which flows from three sources.

— Giving customers more bang for the buck

When people buy things, they compare different suppliers on a ranked set of factors. For Amazon customers those factors, or customer purchase criteria (CPC), include price, fast delivery and reliable service. Consumers choose Amazon because it does better than its competition on these CPC.

— Harnessing capabilities to win at scale

Winning and keeping customers — especially when a company has millions of them — depends on doing certain things well. For Amazon, such capabilities include offering a wide selection of products and services, operating an efficient supply chain to fulfill orders and providing excellent customer service.

— Sustaining competitive superiority

While many large companies can do the first two things in one industry — think Apple in smart phones — very few can stay ahead as competitors try to copy their strategies and make successful bets on new growth opportunities.

Amazon did this first in online book selling and has continued to lead — it controls about 40% of the U.S. e-commerce market its Echo devices have about 75% of the smart-speaker market it runs a major Hollywood studio and its Amazon Web Services (AWS) unit leads with over 40% of the cloud computing market, according to the Journal.

2. Jeff Bezos is the world's best founder/public company CEO

Competitive advantage does not simply happen — CEOs must create it. And as I highlight in my book, Disciplined Growth Strategies, our system of capitalism does a superb job of rewarding CEOs who excel at it.

Specifically, the CEOs with the highest net worth tend to be founders of the largest, fastest-growing companies — people like Amazon's Jeff Bezos, whose net worth now tops the world at $120 billion, Facebook's Mark Zuckerberg and Alphabet's Sergei Brin and Larry Page.

Apple — which at $861 billion has a higher market capitalization than Amazon's $670 billion — suffers because it is so dependent on an 11-year-old product: the iPhone.

Apple CEO Tim Cook is not a founder, though he has squeezed a significant amount of profit from the iPhone and is trying to add services revenues. The company's relatively tepid stock price performance (its shares are up 30% in the last year compared to Amazon's 65%) is the result.

3. Its bets on growth create big new revenue streams

What makes Amazon the world's best business and Bezos its top CEO is his exceptional skill at turning bets on growth into wide new revenue streams.

Some of those bets are paying off now — others have potential to do so in the future.

Amazon created AWS by selling to companies the computing services it started building in 2000 to run its e-commerce operations. Today AWS is growing fast, with Q1 revenues up 45% to $5.11 billion. Its operating income rose about 46% to $1.35 billion, according to the Journal.

Growth can come from well-managed acquisitions as well. For example, its $13.5 billion acquisition of Whole Foods generated $4.52 billion in revenue, representing about 7% of Amazon's revenue — a considerable increase over the $3.5 billion Whole Foods reported in the same period last year, according to the Journal.

And after months of speculation, Amazon announced its health care play — a venture with JPMorgan Chase and Berkshire Hathaway to lower health care costs. It remains to be seen how this venture will achieve lower health care costs or whether these very different companies can work together effectively.

But one thing that makes Amazon so much better than its FANG peers is that it not only makes other bets, it makes them pay off. To wit, Alphabet still gets nearly all its profit from its advertising business. All its other bets — such as self-driving cars and cybersecurity — seem perpetually unable to add to its top line.

Last May, Amazon stock topped $1,000 and was growing at 40% a year. That's when I urged investors to buy before I predicted it would hit $2,000 a share in 2019.

At the accelerated rate that Amazon is growing, I would not be surprised to see it hit that level this year.


The 70+ Best-Selling Products on Amazon Right Now

Amazon's best-selling list compiles a real-time selection of shoppers' top purchases in every category from beauty, to tech, to home, and more. The list gets updated hourly, which is why we're constantly checking to see what shoppers are most interested in on any given day. Sometimes, shoppers are looking for cool new cameras and high-tech gadgets, but other times, they're searching for the comfiest bike shorts that $20 can buy.

Curious to see what Amazon shoppers are buying? Here are the top products we think are worth "adding to cart" that we found at the time of writing. Check out the best of Amazon's best-sellers now.

Looking for more Amazon roundups? Check out our guides to the best makeup brushes on Amazon, top-rated pillows and bed sheets, dresses for summer, and tech products.

There comes a time when the online shopping has gotten to the point where your closet has minimal space left (guilty!). You can give yourself more room with this closet organizer for your hangers. It allows you to hang your clothes vertically, so you're not taking up more space across the rack. Plus, it'll give you an excuse to buy even more clothes, right?!

There's a reason why Mellanni's bed sheet set has over 101,000 reviews that have resulted in an average of 4.5 out of 5 stars. Not only are they comfortable, but they are wallet-friendly, so you won't be shelling out triple digits for a set. Plus, they come in practically every color under the sun and even some patterns.

Apple cider vinegar has a slew of health benefits, including aiding in weight loss and boosting skin health, and gummies are among the easiest ways to get your dose. The Goli gummies are vegan, organic, and gluten-free, and people are raving in the reviews about how they're working for them.

Kanoodle is the award-winning solo game that has hundreds of possible combinations. It&rsquos perfect for developing problem solving and strategic thinking skills among kids.

Making hot homemade breakfast doesn't have to be difficult, especially when you have a cute waffle maker to do most of the work for you. The small Dash appliance comes in an array of colors, so it'll match your kitchen décor.

There's even a heart-shaped version to sprinkle extra love in your cooking!

Is there anything worse than warm wine? Probably. But for those hot summer days where we want to stay cool and tipsy, this cup will keep your vino chilled.

Since red wine is typically enjoyed at room temperature, you might just want to pop the cup in the fridge. However, to get those white wines really cold, put the cup in the freezer for a couple hours.

Working from a desk at home may be ideal, but let's be honest: Sometimes, you can't resist the call of the couch or the bed. This lap desk can hold up to a 15-inch laptop, and it has a tilt-able top so you can angle your screen, space for a mouse or coffee, and even a mesh drink holder.

Basically, it's a one-stop shop for everything you need to work from home if you're short on space, and it easily folds away for storage. Or, if you have a desk already, you can add it to your work surface to create a DIY standing desk.

After blowing up on TikTok, it's not hard to believe that this tiny-but-mighty carpet and upholstery cleaner wouldn't make its way to the best-seller list. The Little Green Machine is lightweight and easy to tote around to any room in your house, meaning it can go from cleaning up coffee stains on the rug to clearing up years of wear on your car seats easily.

It uses a cleaning solution and water to help break up old stains, then vacuums the solution and dirt into a tank you can empty outside or in your sink. No need to get your hands dirty.

If you have a large space to cover, we've rounded up the top carpet cleaners for every space.

Create an ambience in any room with these color-changing LED strip lights. The lights have adhesive on the back of them, and installation is as easy as peeling off the backing and sticking it to whatever surface you want to illuminate. They even come with a remote control so you can change the color of the lights without having to move.

Crocs have really been making a comeback, with celebrity collaborations happening on a regular basis. There's no shame in wearing Crocs anymore, so why don't you grab yourself a pair right now.

Reduce friction against your hair and skin with these satin pillowcases. The smooth weave of the material can help protect your hair from breakage and help reduce those dreaded pillow lines you get after a good night's sleep. They come in just about any color you can imagine, and they just feel luxurious!

The Harper Crossbody was one of Oprah's Favorite Things in 2018, and people are still loving it. When you look at the detailing &mdash which includes RFID-protected built-in card slots &mdash you can see why it's an ideal product for anyone wanting to lighten their load on the go.

Nearly 32,000 reviewers agree that this diffuser, which has a 4.5-star rating, is worth the investment. There are tons to choose from on Amazon, but why not go with the best-selling one? It has an LED light that cycles through colors when in use.

Free up one of your hands during your next at-home blowout. This one-step styler and dryer will be able to detangle even the tangliest hair there is. Just look at the reviews.

See what everyone's obsessed with for yourself. This amazing, nontoxic screen cleaner will clean and polish your screen and leave no streaks behind. With this kit, you'll get two different-sized bottles of the cleaner, as well as premium cloths. Don&rsquot worry, it&rsquos completely safe and made for all types of electronics.

Love your furry friends, but hate how much they shed? These pet-friendly gloves have animal-lovers obsessed. They ensure that loose fur is collected before it ends up all over your house.

Gravity blankets are the latest craze that's helping people relax, destress, and get better sleep. Gravity makes the original blanket, but these lower-priced ZonLi versions on Amazon are becoming just as popular. And don't think it's just a cheap knockoff. Out of more than 1,500 reviews, they have a 4.5-star rating and come in different sizes, weights, and colors.

Toss out your pricey toner and invest in one that just works. Considered a "miracle worker" by beauty enthusiasts, this witch hazel tones, moisturizes, reduces redness/inflammation, tightens pores, and controls acne &mdash all for under $10. You honestly can't beat that, and nearly 6,000 5-star reviews agree.

If you're like us, there's nothing less appetizing than taking a warm sip of beer or your drink of choice on a hot day. This double-walled koozie keeps your drink ice-cold for up to 20 times longer than a standard cooler, and it also keeps your cans from sweating while they're in your hand.

Add some pizzazz to your patio or outdoor space with these globe lights. They have Edison-style bulbs for a vintage look, but they're durable enough to keep outside all season long.

Hop on the tie-dye trend and try your hand at making your own psychedelic creations with this kit. It comes with everything you need, including dye, bottles, gloves, and rubber bands. You can also use the case the supplies come in as a container to dye your fabric in.

If you're a food prepper (or just a lover of leftovers), these containers would work for you. They're made of microwave-, dishwasher-, and freezer-safe plastic, meaning they won't shatter if you accidentally drop them in the sink. The lids snap on easily and are entirely leakproof, too.

Picnickers rejoice! This lunch bag is big enough to store an assortment of fruits, cheeses, drinks, and utensils without being too heavy. It's insulated and has two outdoor pockets, so you can keep your food, napkins, and other essentials separate.

During warmer months, keeping the air flowing is a big priority for most of us. This tower fan by Honeywell only takes up about 10 inches of floor space, but still manages to pack a powerful punch. It has eight different fan speeds, ensuring that you're not getting blasted with air when you only want a slight breeze.

A remote allows you to change the fan speed, turn on oscillation, or turn off the fan at the push of a button. If you're someone who likes to sleep with a fan on at night, there's a whisper-quiet sleep mode you can use, and the lights on the buttons can be entirely dimmed so they don't bother you.

This iOttie windshield car mount makes it easy to view the GPS on your phone while driving. It can suction to the windshield or dashboard and pivots 225 degrees for maximum viewing.

You'll actually look forward to cooking dinner with Rachael Ray's Nonstick Cookware Set. It includes 1-quart and 3-quart saucepans with lids, a 6-quart stockpot with lid, 8.5-inch and 10-inch frying pans, a 3-quart sauté pan with lid, a slotted turner, and a spoon. Plus, it comes in every color of the rainbow to go with your kitchen decor.

No one thought we'd be talking about memes off the internet, but this game does just that! Match funny captions with classic memes for a seriously hilarious (adult) party game. Once you play a round with your friends, you'll know why everyone is buying it.

This umbrella is supposed to withstand powerful gusts of wind because of its nine resin-reinforced fiberglass ribs that flex slightly. Plus, it has a lifetime replacement guarantee &mdash no wonder so many people have purchased it!

Raise your hand if two of your favorite things are wine and dogs. Same. This wine glass has the funny saying &mdash "It's not really drinking alone if the dog is home" &mdash and a picture of a pup. It'll be your favorite glass on those days where you need nothing but your wine, furry BFF, and couch.

It's no surprise that one of the best-selling electronics is Amazon's own, considering how much visibility they get on the site.

The Echo Dot 3rd Generation is a voice-controlled device that uses Alexa (your new BFF) to do everything &mdash from adding new products to your Amazon shopping cart to playing music and notifying you about the weather.


50 Best-Selling Amazon Products You Need to Know About

Affordable and top-rated picks in home, beauty, toys and electronics.

The 500+ Club helps take the guesswork out of shopping on Amazon. The product experts at Good Housekeeping have vetted the below products to ensure they&rsquore worth your money. Each one boasts at least 500 reviews and a minimum 4-star rating from real, verified reviewers, so you can trust that you&rsquore purchasing products that actually work, according to users and experts.

With so much inventory on Amazon, it can be hard to find what's actually worth it. Fortunately, Amazon updates lists of top-selling products hourly. These favorite Amazon items have been reviewed thousands of times or earned the title of Amazon's Choice.

Whether you're just nosey about what everyone else is buying (no shame) or looking for the best deals to shop, get ideas from this list of Amazon's best-selling items, ranging from home organizers, top-rated fashion pieces, viral TikTok finds, and game-changing beauty picks. Before you shop, make sure you sign up for Amazon Prime for tons of perks &mdash it's a great way to prep for Amazon Prime Day, the site's biggest sales event of the year.

Meghan Markle loves this style of bag, and apparently, so does everyone on Amazon. It doesn't hurt that this crossbody bag comes in various including blush, beige and cognac.

This sheet set, which comes with a flat sheet, fitted sheet and two pillowcases, is loved by Amazon reviewers for its silky-soft material and seriously low price. Plus, it's available in various shades to match any bedroom décor.


These Tools Are Why Amazon Is Successful

Jeff Bezos loves to write. A lot. In his annual letter to shareholders, Bezos does more than provide an overview of Amazon's performance he helps shareholders understand what makes Amazon different. Bezos always does one other thing: He attaches a copy of the first annual shareholder letter he wrote in 1997 to reinforce his commitment that Amazon will always operate with a mindset that it is Day 1.

I bring a different perspective when I write about Amazon as I am a former executive at the company. My primary goal was to analyze the company from the inside. Specifically, I wanted to understand what makes Amazon, Amazon? If successful in identifying the "secret sauce," so to speak, my intent was to answer this question: Is what Amazon does transferable to another company?

Did I succeed? To an extent, yes.

As mentioned earlier, Jeff Bezos loves to write. Bezos' most recent annual shareholder letter demonstrates his understanding of how to use language to advance his personal beliefs, educate others and command an audience. What's unique about this letter, however, is that it expands on one of the techniques I have identified as being a major reason for the success of the company — six-page narratives. The other? The internal press release.

Before moving deeper into this article, I want to make it clear that I am not suggesting that only six-page memos and press releases are the reason for Amazon's success. They're not. Amazon succeeds because it attracts and hires the most capable individuals from all over the world.

Proctor and Gamble Co. headquarters stands in downtown Cincinnati, Ohio. P&G is one of many . [+] companies that should introduce Amazon's proven press release and six-page memo methodology throughout its company. P&G will lose market share to Amazon's private-label brands in the coming years. Photographer: Ty Wright/Bloomberg

Amazon's Secret Sauce

Although counter intuitive to believe that something as simple as an internal press release and a six-page memo can be considered primary among the keys to Amazon's success, it's true.

Note: The press release is for internal use only. Although written in the form of an actual press release, it is not distributed to the press for publication.

Amazon is focused like a laser on customers. Instead of starting with an idea for a product and trying to convince executives that customers will "love the idea," Amazon works from the perspective of the customer to come up with ideas that will legitimately generate value.

For example, Prime was created because it was understood within Amazon that customers wanted to buy quality products for less money, and customers wanted to receive products as fast as possible. Prime appeared to be a solution that would meet both of these customer needs.

An internal press release was written centered around the existing problem (high costs, slow deliveries), why current solutions had failed to correct the problem, and how the new product (Prime) would blow away all existing solutions. I have read the original press release for Prime and Prime Now and I can attest that the actual programs achieved the goals as outlined in each press release.

At a high-level, the press release follows this outline:

  • Heading : Name the product in a way the reader (i.e. your target customers) will understand.
  • Sub-Heading : Describe the market for the product is and what benefit they get. One sentence only underneath the title.
  • Summary : Give a summary of the product and the benefit. Assume the reader will not read anything else so this paragraph is critical. Note: If you struggle writing the summary, step back and reevaluate the idea.
  • Problem : Describe the problem your product solves. Be clear.
  • Solution : Describe how your product solves the problem. Be enthusiastic!
  • Quote from You : A quote from a spokesperson in your company. For example: "Amazon customers want same-day deliveries. We created Prime and Prime Now to provide our customers with deliveries in as little as two hours," stated Amazon founder Jeff Bezos.
  • How to Get Started : Describe how easy it is for customers to get started using the service.
  • Customer Quote : Provide a quote from a hypothetical customer that describes how they experienced the benefit. For example: "I was amazed that I could order protein bars and pre-workout supplements and receive them the same day," stated Brittain Ladd.
  • Closing and Call to Action : Reinforce to the customer why the product or service is a must-have and reinforce the value generated for the customer.

I wrote multiple press releases when I worked for Amazon, I read numerous press releases, and I taught others how to write press releases. I never witnessed a product or service become a reality if the press release didn't effectively identify the value of the product or service to the customer. Ever.

Before Prime Now became a reality, it was first an idea written about in a press release and then it . [+] eventually became the topic of a six-page memo. (AP Photo/Joseph Nair)

The rule of thumb I used at Amazon was this: If it was hard to write a press release or understand why a product or service would add value to customers, the product or service wasn't worth the effort. Move on.

I have been in many situations since I left Amazon where I was able to identify that writing a press release would have saved a consulting client millions of dollars and countless hours in wasted time and effort. How? The press release early in the process would have pinpointed that the focus of the company was on the product itself — not on customers. In such situations, I am never surprised when customers reject the product or service being offered.

The technique I credit the most for giving Amazon an advantage is the disciplined and rigorous use of six-page memos referred to as a "six pager" inside Amazon. As with the press release, I wrote many six-pagers inside Amazon and I taught others in the company how to better use six-pagers to advance an idea for a product or a service.

Six-pagers present and answer in excruciating detail the who, what, when, where and why of a product or service. Echo is an actual device so a six-pager would include tremendous detail on the specifications of the product, value to customer, technology requirements within Amazon to bring the product to market, budget, etc.

A six-pager written about Prime would focus more on the requirements of the supply chain and logistics to meet demand, identify which products are Prime eligible, internal systems requirements, budget, value to the customer, etc.

Just like the press release, I never witnessed a product or service become a reality at Amazon unless the six-pager contained the required data and was able to clearly articulate the value to customers and to Amazon. Executives at Amazon believe in the use of six-pagers 100%.

The real value of the six-pager that I identified is this: It forces otherwise busy and distracted executives to give their utmost attention and opinion to make a decision. I can't stress this point enough: Requiring executives and associates to sit in a room, read every page (front and back) of a six-page memo, discuss and dissect the data and the idea presented, and then make a decision to move forward is a very powerful management and decision-making methodology.

Six-pagers prevent hiding. Six-pagers separate the vital few ideas and products from the trivial many. Six-pagers identify where a company should place its focus and why. Six-pagers enforce discipline and rigor in decision-making. Six-pagers are an excellent management tool.

Can Other Companies Do The Same?

It is no secret that the majority of companies struggle to compete against Amazon.

Amazon perfected the use of the press release and six-page memo to give its executive team and associates a framework for identifying the optimal products and services to provide customers. Based on my experience and analysis, I can find no reason why other companies can't benefit from using the press release and six-page memo methodology.

I have also assessed the use of the press release and six-page memo by management consulting firms. Even though I have many tools in my consulting toolbox, if only given the chance to select two, I would choose the press release and the six-page memo over everything else. No joke.

In fact, I use a hybrid version of the six-pager for articles that I write for Forbes.

For example, the strategies and recommendations I identified for Campbell Soup and that I wrote about in this article were created writing a press release and a six-pager. I'm convinced that if Campbell Soup required executives and associates to utilize press releases and six-pagers, the board would never have approved the acquisition of Bolthouse Farms, Snyder Lance or any other of former CEO Denise Morrison's acquisitions.

Working backwards from the customer, what customers want is a far cry from the carrots and other products offered by the soup company. (Note: Feedback from executives, consultants and financial advisers working at Campbell's who read my article, verified that the recommendations I made were accurate.)

If Campbell Soup used press releases and six-page memos, Bolthouse Farms, Snyder-Lance and other . [+] companies would not have been acquired as it would have been clear to the board that there was no value for customers. (AP Photo/Seth Wenig)

I applied the same technique to identify and write about strategies I recommended for J.C. Penney in this article.

I also wrote a press release and a six-pager when I worked as a consultant for Kroger. Kroger has implemented the majority of the recommendations I identified using the techniques I learned from Amazon.

The challenge for companies that want to use the press release and the six-pager is that it requires a significant amount of training to master the techniques. In my experience, too many individuals outside of Amazon that attempt to use either document have a tendency to not invest the required time and effort in actually learning how to write and use both documents as designed.

In addition, companies must be willing to integrate the use of the press release and six-page memo into its DNA and leverage the tools for decision-making and strategy. I can state from experience that products and services I have seen approved at companies using different decision-making criteria would not have been approved at Amazon using a press release and a six-pager.

Prospective customers confer with sales associates as a Model 3 sits on display in a Tesla showroom . [+] in the Cherry Creek Mall in Denver. Elon Musk has pinned the future of Tesla on the Model 3. (AP Photo/David Zalubowski)

For example, I created a press release and a six-pager for Tesla's Model 3 and I can find no justification for Tesla manufacturing such a car in the first place. Working backwards from the customer, I challenge Tesla to prove that the Model 3 meets the needs of the very customers Tesla is trying to attract.

Elon Musk appears to be driving the narrative that the Model 3 is needed, not customers. Pickup trucks and SUVs are what customers want. In 2017, the top 3 new selling vehicles by sales volume were trucks with more than 2,000,000 units being sold. Multiple surveys of car customers have identified that customers do not want sedans.

Fans of Tesla will buy the Model 3 because its the only option for owning a Tesla for many customers. I estimate the Model 3 will become a top-seller in terms of revenue as I highly doubt the car will be priced below $55,000 to $60,000. Also, the category that the Model 3 competes is dominated by Honda and Toyota.

I believe enough car customers will be persuaded to buy the Model 3 over a Toyota or Honda due to the "cool factor" of the car. Long-term, however, sales of the Model 3 will peak rapidly. Also, the key metric isn't best "selling new car by revenue" it is total number of units sold. Honda and Toyota will easily sell more cars in the category than Tesla.

If Musk collaborated with a few independent thinkers to write a press release and a six-page memo, I'm convinced that the vehicle recommended to be designed and manufactured would not resemble the Model 3. The vehicle would actually be the type of vehicle customers want vs. being told what they're going to get. Big difference.

For the record: I have recommended to Amazon that it invest in or acquire Tesla. In turn, Tesla should partner with Ford (preferred) to design and manufacture a commercial electric pickup truck and an SUV.

If Musk had utilized the press release and six-page memo, he would have come to the realization that taking Tesla private was not a sound strategy.

Ford, P&G and GAP, Inc., are just a few of the companies that I strongly recommend adopt the use of the press release and the six-page memo. Ford continues to make the same mistakes over and over regardless of the CEO running the company.

P&G is an old company that needs new and bold thinking. P&G is also a company that will lose significant market share to Amazon over the next 5 to 10 years as Amazon greatly expands its private-label business. You read it here first: Amazon is the hub of online demand generation and as Amazon grows its physical store presence, it makes it easier for Amazon to introduce its own private label products. Amazon can become as big as P&G, if not bigger.

There are many other examples I can provide of how and why a press release and a six-page memo could have prevented executives from making a bad decision related to a product or service they thought was a good idea.

Bottom line: The press release and the six-page memo work because they identify the products and services most relevant for generating value to customers, and they accelerate execution of the strategy by increasing the speed at which decisions are made.

Should companies introduce the internal press release and the six-page memo into its culture and way of doing business? Absolutely.


8 Best Baking Pans and Bakeware Sets of 2021, According to Kitchen Experts

Amazing baking pans for cake, cookies, bread, and more.

Whether you're an accomplished baker or just starting out with your first kitchen, a baking pan set is a must in every home. Most sets come with five to 10 pans, often including round cake pans, so you can easily make a tiered cake a rectangular or square pan for brownies and bars and a half sheet tray that can be used for cookies but can also tolerate high temperatures for roasting chicken and veggies. Some even come with a muffin tin is and a loaf pan for that banana bread or two-person lasagna.

In the Good Housekeeping Institute, we tested 14 nonstick baking pan sets for performance and ease of use (and yes, nonstick cookware is safe!). We made over 200 cookies and roasted almost 20 pounds of broccoli to ensure even cooking, easy cleaning, and no warping. We whittled down the offerings the best recommendations that are easy to clean, can stand up to high heat and repeated washing, and can bake an evenly-browned, level cake with a fine texture, even cookies, and consistently roasted veggies. These are the best baking pan sets you can buy in 2020:

Best Overall Baking Pan Set: Circulon 10 Piece Non-Stick Bakeware Set
Best Value Baking Pan Set : Chicago Metallic Commercial II 6 Piece Non-Stick Bakeware Set
Best Baking Pan Set for Beginners: Anolon Best Starter-Set Baking Pan Set
Best Non-Slip Baking Pan Set: Calphalon Premier Countertop-Safe Bakeware
Most Durable Baking Pan Set: All-Clad Pro-Release 10 Piece Non-Stick Bakeware Set
Most Stylish Baking Pan Set: Wilton Texturra Performance Non-Stick Bakeware Set
Best Baking Pan Set for Frequent Bakers: Anolon Eminence Nonstick Bakeware Set
Best Baking Pan Set for Cooks: Oxo Non-Stick Pro 10-Piece Bakeware Set

This Circulon baking pan set scored perfect scores in our performance and ease of use tests. Cake and cookies came out evenly browned and had a fine texture with few air pockets, and broccoli also came out nice and consistently crisp. The pans are also super easy to clean and the wide rims allow for easy handling. We like that the set comes with two round cakes pans so you can easily make a tiered cake, a cover for the rectangular baking pan so goodies can be stored or transported easily, and a rack that can be used for cooling, roasting, or as a trivet.

This Chicago Metallics set can't be beat for its performance, ease of use, and price. It earned perfect scores in our tests for performance, and was just shy of a perfect score for ease of use since the pans lack handles. We love the sharp corners and straight sides that produce professional-looking cakes, brownies, and bars. The only downside is that it only comes with one round cake pan.

We also tested the Chicago Metallic Professional Non-Stick 8-Piece Bakeware Set, which ranked just a smidge below the featured Commercial set. In terms of performance, the only difference was that the cookies took a little longer to bake than the manufacturer's instructions. The Professional set includes eight pieces instead of six, and comes with two half sheet trays, two round cake pans, and a rack, instead of square baking pan.

For newbie bakers or those with small kitchens, Anolon's Advanced Nonstick Bakeware set has the most useful assortment of pans to get started, including two round cake pans and a square pan for brownies. The half sheet tray resembles a cookie sheet with shallow edges, but is still rimmed, which makes it good for roasting juicy foods. It also has a large, square-like surface area. The cooling rack is an added bonus that can be used to cool cookies, as a trivet or roasting rack. All of the pans performed well in our tests, and they scored the highest for ease of use, thanks to being dishwasher safe and easy to handle &mdash we particularly appreciated the large silicone grips on the handles.

Each pan in this baking pan set from Calphalon has silicone grips on the bottom, so you can place them directly from the oven on your counter. Since these grips also make the pans nonslip, keep in mind they might be a little difficult to take out of the oven. In our tests, the cookie sheet produced impressively even cookies, and we like the assortment of pans that are included in this genius set.

All of theAll-Clad Pro-Release pans are solid and sturdy, made of heavy gauge aluminum. They performed very well across baking and roasting tests, but be warned that broccoli caused some staining and the pan required some elbow grease to clean. The handles made moving the pans easy, and we like the assortment of pans, which includes two round cake pans, a half sheet tray, a rectangular pan, and a square pan. The cookie sheet, rack, and quarter sheet pan are bonuses that will surely go to good use.

Wilton is known for baking, so it's no surprise that its eight-piece Textura set performed well in our tests. The pans feature a wavy, textured pattern, which, according to the brand, allows for more airflow and even baking. One downside is the pattern imprinted the bottom of our cakes, so we recommend lining it with parchment if you'd like to avoid that. In our tests, we were impressed with the nonstick coating that caused the cookies to practically slide off the pan &ndash in a good way! We're also fans of the handles, which made rotating and moving easy.

During our tests, this set stood out for ease of use and would be a great addition to any baker's kitchen. Each of the pans has handles that make them easy to grab and move around, and they're super easy to clean. In addition to including the pieces we value most (two round cakes pans, a half sheet tray, a rectangular pan, and a square pan), it comes with a cover for the rectangular pan, an oven rack, and two loaf pans for all of your baking needs, easy transportation, and then some.

The baking sheet trays in this set are ideal for home chefs. Included with this set are two handy quarter sheet trays (which offer the same quality of the half sheet tray, but are easy to clean in your sink and can also be easily placed in the dishwasher), a half-sheet pan, two jelly roll pans, a cookie sheet, and a pizza pan for any culinary task. The bottom of each pan is textured to increase airflow for even cooking, and in our tests, cookies baked perfectly on the half sheet tray, and although the pan was a little hard to clean by hand, it produced good crispy veggies.


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Why Trust The Spruce Eats?

Karen Resta is a writer specializing in food culture and history, cooking, pastries, and restaurants. She's also a former pastry chef and has traveled to Budapest, Kyiv, and Paris during their Fashion Weeks as a photographer and writer, always finding the best authentic pastries along the way. She now spends a lot of her free time baking at home and recommends quality within your given budget. Having the right tools available and knowing how to use them well (it can take practice, like anything else) makes all the difference, and she curated this list with that in mind.

This piece was edited by Bernadette Machard de Gramont, an LA-based writer who specializes in global food and wine content. After a 2-year stint at Williams-Sonoma Headquarters in San Francisco, she now researches and tests a variety of cookware, bakeware, and wine tools, and interviews field experts for their insight.